The Marketers’ Senate

If you’d like to get people who read your ads mentally and emotionally riveted to everything you say in your copy — then this article will show you how.

As simple as it sounds, in order to get a total strangers to push away the blizzard of different thoughts and stresses in their minds, and give your ad their complete, undivided attention, you basically only need to do two things:

1.) Talk about something they’re utterly and completely interested in (i.e. themselves).

2.) Get them to step inside your ad — and become an actual part of the sales story you’re telling.

For example, let’s say you are selling a book that shows people how to get out of debt.

You could get a good portion of the people reading your ad to forget about everything around them — including screaming kids, ringing phones and buzzing doorbells competing for their attention — by telling a story where they’re the “star”.

Sort of like this:

Imagine you were to come home from a hard day’s work and see the usual pile of collector’s bills in your mailbox and cold, sniping voices on your telephone answering machine.

But instead of getting angry, scared or upset, you actually start laughing.

And the reason you start laughing is because you’ve just been told a “secret” way of getting all those collectors to not only stop calling you and sending you nasty mail…but also…

Forgive Every Last
Penny You Owe Them!

And instead of ignoring these people, you pick up the phone and call each of these collectors up, one by one, and say the secret, almost “magic” phrase you just learned.

And then, a few days later, when you come home, instead of a pile of bills and threats…you find letters from your debtors telling you your debt is paid in full…and that they are actually sorry for bothering you at all.

Sound impossible? It’s not. It’s actually very real. And thousands of people just like you have been using this “magic phrase” you used to silence bill collectors and wipe out their debt forever…

See how that works?

By tapping into your readers’ emotional state of mind, and then putting them in a scene (just like you’d see in a screenplay or book) where they conquer their problems and live happily after, you involve them on an emotional level — instead of just an intellectual level — making them feel and even experience (in their mind) the benefits of your product or service.

And the beauty of this technique is that you can pretty much do it with anything you’re selling. All you really need to know is the emotional hot buttons of your readers and how your product relates to it.

Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben’s website at http://bensettle.com — and get your hands on over 500 pages of advertising ideas, strategies and tactics just like this one — as well as rare swipe file ads and hot marketing information not easily found anywhere else.