The Extreme Importance of Capturing the Email Addresses of Your Website Visitors
If you are promoting yur website without a system in place to
capture the
email addresses of your website visitors, then you are simply
losing your
sales. Reasearch has shown that a potential customer may view
your offer
seven or more times before purchasing your product. Most
first-time
visitors to your website will not buy your products. They do not
know you
and are not familiar with your products. They may have ended up
on your
website while casually surfing the web.
Therefore, by capturing the names and email addresses, you will
then be
in position to open up a communications channel to provide them
maximum
exposure to your products. Again, it must be emphasized that
providing
potential customers maximum exposure to your products will most
likely
induce them to buy from you.
The key ingredient to collecting and managing the names and
email
addresses from your website is the Autoresponder system. You
must
subscribe to an Autoresponder account to manage the database of
your
potential customers. You can generate a signup form from your
Autoresponder account which you can place on your website. When
people
visit your website and submit their names and email addresses
through the
signup form, the Autoresponder records this information. You
will then be
able to email them any time you wish. You must, of course, be
careful not
to overwhelm them with your product offers.
You can also pre-program messages in your Autoresponder that can
be
instantly generated and emailed to the potential customers as
soon as
they submit their contact information on your website. You will
be in
total control of the sequence of messages to send, when to
kickoff the
messages, and the interval between messages. You just need to
setup the
Autoresponder accordingly, and the system will take care of the
rest.
You must have heard the expression that The Money is in the
List. This
capability to capture contact information of your website
visitors will
provide you a means of building your list. By capturing and
databasing
this information on daily basis, you will continually build a
list that
you can manage for present and future product offers. All you
need to do
is send an email broadcast to the list about your product offer.
Again,
be careful not to overwhelm your list with your offers or they
will stop
responding to your emails.
In conclusion, the importance of building a list cannot be
emphasized
enough. With the list, not only will you be able to offer them
your
current products, but you will be able to offer them future
products so
long you still manage and maintain the list. It all starts by
capturing
the names and Email addresses from your website visitors.
