As a "blogmeister" I’m often asked "How personal should I make my blog?"
This is a great question. The answer for everyone is different.
There is no set answer to this question. It’s important to remember that your blog is a living extension of your business, and ultimately you. So keep in mind the image you want […]
You’ve identified the benefits you offer your customers, but
how do you turn a list of benefits into engaging web copy which
converts visitors into customers?
Recently I wrote an article explaining how to identify the
benefits you offer your customers (http://www.divinewrite.com/benefits.htm).
That article challenged business owners and marketing managers
to think in terms of benefits rather than features when […]
The hip hop culture has become one of the hottest and most powerful things in the music and fashion business. Hip hopers are some of the most influential celebrities in the world today; they influence music, style and fashion.
The truth is that hip hop celebrities always generate money. Russell Simmons, a hip hop mogul, […]
Why identical twins don’t have identical first names
Though they may look the same, they’re not. Just ask their parents. Even as newborns, they could tell them apart, and as they grow up, they’re distinctions become ever more pronounced. This is why we don’t give twin babies the same first names.
In the business world, this idea […]
Can anyone remember when open houses were not used to help sell a home? Help is the operative word, as holding an open house is not a primary marketing tool to sell a home. More and more agents are saying they are a waste of time, especially successful agents who feel like holding […]