SIGN YOUR WAY TO ONLINE SUCCESS!
SIMPLE PUBLICITY. Create a stunning signature file for simple
yet highly effective promotion. Most email programs allow you to
attach a signature file to all your outgoing mail. Eudora Pro
(http://www.eudora.com/) allows me to make as many signature
files as I choose.
THE RIGHT SIGN. I receive hundreds of emails on a daily basis. A
pitiful 10% of these contain a signature file - and most of
these are badly written. Perhaps as much as one signature file a
day will catch my eye and I’ll end up subscribing to yet another
ezine.
FREE PROMOTION. You may think that it’s not worth the effort.
After all, how many people will really take notice of your
signature? Well, think how often you request free articles, free
information, send off for an ezine, post a message on a bulletin
board or newsgroup …. Just think of all the subscribers you
could have by now.
STICK TO ONE SUBJECT. You can write signature files for your
website, an affiliate program, your products or services, and
anything else you can think of. But the one thing you *should*
be promoting is your ezine. Once you’ve grabbed your new
subscriber - then you can rave on about your website, your
affiliate programs, etc. But get their email address first!
NICE ‘N’ EASY. Designing a signature that commands attention is
pretty easy work. Keep it short, keep it simple, and stick to
one theme. Use “power” words: free, easy, how, you, now,
success, learn, create ….
EXAMPLES
LARGE. Under 50 words - can also be used for classified and
ezine ads:
Y O U R E Z I N E T I T L E http://www.yoursite.com How do you
get hold of the latest marketing articles, hot biz tips and
links? Be the first to grab awesome articles to print in your
ezine. Save hours of your valuable time. Visit our award winning
website or join our ezine now: mailto:subscribe@listserver.com
Want to start your OWN home business? Don’t jump in without
getting the latest tips on starting and building a successful
online career. Free welcome gifts for all new subscribers. Join
us, “Home Business Success,” today:
mailto:subscribe@listserver.com Or visit our new website:
http://www.yourdomain.com
MEDIUM. Under 35 words - can also be used for classified and
ezine ads:
How do you get hold of the latest marketing articles, hot biz
tips and links? Join [your ezine title] today and have access to
1000s of great articles for reuse. Subscribe here:
mailto:subscribe@listserver.com
Need advice on starting or building your OWN home business? We
supply you with all the tips you need - free! Don’t go it alone
- subscribe to “Home Business Success” today:
mailto:subscribe@listserver.com Website:
http://www.yourdomain.com
SMALL. Under 15 words - can also be used for newsgroups and
bulletin boards:
Want the latest marketing articles, hot biz tips and links? Join
[your ezine title] now: mailto:subscribe@listserver.com
Need advice on starting or building your OWN home business?
Subscribe to “Home Business Success” today:
mailto:subscribe@listserver.com
COMMON MISTAKE. Many signature files just carry a name and
website address. Well, what use is that! I’ve not been told
*why* I need to pay a visit - so I won’t bother. There is hardly
a person alive who does not think along the lines of “what’s in
it for me?” If you don’t tell, then don’t expect any results.
CHECK BEFORE YOU SIGN. Keep your signature file to a maximum of
60 characters per line. Any larger and some email clients will
break up the text, making it a pain to read. Also ensure that
you use a hard return at the end of each line - TextPad can be
set to word wrap at the desired length. You can download TextPad
here: http://www.textpad.com/ If in doubt, send yourself a copy
of your signature to check that it looks okay.
BE INVENTIVE TO BE SEEN. If you want people to read your
signature, you have to learn to be inventive. I figured out a
long time ago that, due to their positioning (way at the bottom
of your message), signatures often get missed or simply go
unread.
So I designed a matching header and footer that works as a
simple letter template. This ensures that people cannot fail to
see my message. If you’d like to see an example of this, please
send a blank email to marie@writead.com
The header is not large enough to be offensive, and simply
contains my ezine title and short and catchy slogan - you do
have one don’t you? This is enough to grab the attention of all
who may be interested. It also works as a reminder to read
through my signature file at the bottom. And this, of course,
provides extra details and subscription information.
This method works extremely well. Roughly 25% of my new members
have joined in this manner. So before you simply dismiss your
signature file, think again. By refusing to sign, you could be
losing out big time.
