Home Fragrance in Vogue
The home fragrance market is booming. From perfume,
toiletries, and cosmetics to pre packaged foods. It is currently
a multi billion dollar industry that continues to show strong
growth. The strongest growth has taken place in the last 5 years
and is expected to continue through 2007 and beyond. Western
Europe, Japan, and the US continue to lead with 65 percent of
demand and over three-quarters of world wide production of home
fragrance products. Rapid growth of home fragrance sales has
also been registered in Asia/Pacific, Latin America, and Eastern
Europe.
face="Arial, Helvetica, sans-serif"> Market researchers
attribute the growing trend of home fragrance popularity in the
US to the fact that we are spending more time at home. We are
using home fragrances to UN-stress ourselves and make our indoor
environment a healthier and more pleasing place to be. And we
like it, it makes us feel good. Consumer research is quite
convincing. People feel better about themselves and are more
comfortable at home when a home fragrance delivery system in
use.
Market researchers also point out that
consumers are eagerly embracing home fragrance products that
neutralize odors and bacteria in our indoor air, not just cover
them up. A stylish home fragrance delivery system which can be
displayed as decor in the home or work place. Consumers desire
an attractive as well as efficient home fragrance delivery
system.
face="Arial, Helvetica, sans-serif"> There are many home
fragrance delivery systems available to us today. From the
plug-ins, solids, and sprays, to name a few, which temporarily
mask or cover up odors and are readily available in the local
supermarket. To the stylish and very much in vogue Fragrance
Lamps which you won’t find in the local supermarket. Fragrance
Lamps can be found in specialty gift and decor shops, and on
line. One such Fragrance Lamp is the La Tee Da collection of
fragrance lamps.
http://www.coronetgiftsolutions.com/la-tee-da_effusion_lamps.asp<
/a> La Tee Da is leading the way in home fragrance effusion lamp
technology. La Tee Da’s exclusive scalloped burner design
enhances the home fragrance experience. La Tee Da fragrance
lamps or ffusion lamps as they are sometimes called are made of
hand blown art glass. These fragrance lamps come in a wide
variety of colors, shapes, and sizes. La Tee Da fragrance lamps
befit any decor, home or work place.
Florida says her retail customers are becoming creative in their
approach to home fragrance. “They like to have different
fragrances for each room of their houses. Say, Verbena in the
bedroom and Sandalwood Mahogany in the living room or den.” Some
of her customers fragrance 3 or 4 rooms, each with a different
fragrance. Sonia recommends fragrance lamps because of their
style and their ability to sanitize the air while they fragrance
it. “Fragrance lamps are great! And collectable too.” She also
supplies interior designers who love using fragrance lamps as a
decor embellishment. “The La Tee Da lamps work well as an
attractive accent piece to the design scheme and at the same
time fragrance and sanitize the room or entire house, and their
clients adore them” .Pure indoor air has become a priority with
consumers says Sonia. “Women want more than just pretty air;
they want clean air at home and at the office.”
process is the same as that used by the old time European
catalytic burner (effusion lamp) of Justus Von Liebig. Using
this catalytic conversion La Tee Da fragrance lamps are highly
efficient at sanitizing indoor air, not masking it. These
fragrance lamps kill bacteria, including odor causing bacteria,
and the unpleasant smells from dirty laundry, pets, mold, musty
closets, and bathrooms. Frying fish tonight? No problem. La Tee
Da to the rescue! Cooking odors neutralized, fast. Not just
temporarily masked. Automobile anufacturers utilize the same
catalytic conversion process on the cars we drive to reduce or
eliminate noxious fumes, smoke, and odors from automobile
exhaust.
face="Arial, Helvetica, sans-serif"> In Europe, before the days
of modern electronic indoor air purification, the catalytic
burner (effusion lamp) was used extensively in institutions such
as hospitals, medical clinics and other facilities that required
a high degree of indoor air purity. German holistic chemist
Justus Von Liebig discovered that through the oxidation of
primary alcohols the effusion lamp was efficient in neutralizing
bacteria, allergens, and other impurities in the air including
smoke and foul odors.
health benefits of the effusion lamp, the French began to add
liquid fragrance to their effusion lamps. Leave it to the French
to transform the effusion lamp into the home fragrance delivery
system we today call fragrance lamps. http://www.coronetgiftsolutions.com/la-tee-da_fra
grance_lampes.asp Fragrance lamps have for many years been a
fixture in homes across the European Continent and are rapidly
gaining popularity in North America. Why? Because fragrance
lamps sanitize as well as fragrance your indoor oxygen.
Neurologist Alan Hirsh director of the Smell and Taste Treatment
Center of Chicago has studied fragrance and the positive
relation it can have as an aid in learning, reducing or
increasing the desire to eat, and in arousal.
the power of fragrance. Case studies of restaurants and retail
shops using fragrance delivery systems to create ambiance and a
perceived pleasurable shopping experience are quite satisfied
with the results of fragrance. Customer surveys consistently
prove that fragrance ranks high among reasons for customer
loyalty to a particular store or eatery. Also customer word of
mouth advertising regarding the fragrant environment brings in
new customers. Retailers are exploring the power of fragrance,
or scent to stimulate favorable emotional and behavioral
responses of consumers. Hirsh also points out that the Nobel
Prize in medicine was last year granted to researchers who
discovered how olfactory receptor cells enable humans to
recognize and store in memory 10.000 different odors. Hirsh
states, “I think we are going to be seeing interior decorating
with smells in the future, the same way we do with color.”
Sounds good to me. Decorate my bedroom in Verbena, my bathroom
in Lavender, and my kitchen in Cinnamon Apple. Fragrance me with
Bayberry in the den and Fresh Cut Clover in the laundry room.
Sound good to you too? You bet it does!
