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Daily Archive July 6th, 2008

Don’t neglect the power of repetition

If you adopt the problem-solving approach to copywriting that I advocate, you quickly realize many of your readers frame their problems in a variety of ways. Sometimes, the problem remains unarticulated, just below the surface of their conscious minds. At other times, your reader might articulate it in a way that is unique and specific […]

Goji Berries: Mother Nature’s Vine-Grown Vitamins

For centuries on end, herbalists in Tibet and Mongolia have recommended small red berries called ‘Goji’ as a remedy for those suffering from a variety of problems. In fact, the people of Tibet and Mongolia hold a two-week annual festival in honor of the goji berry. Many of them have nicknamed the goji […]