The Marketers’ Senate

From pocket watch to a fashion accessory. What was once, in the earliest years of portable watches, considered to be unsuitable for gentlemen and only for ladies, has grown nowadays into a fashion utensil that everybody has. Meanwhile, the wristwatch is no longer just a tool to tell the time. It is a designer piece and can indicate much more than the time.

A great deal of mechanics in a small housing

The first confirmable portable timepiece was made in 1500. This was not a wrist watch, but more of a pocket watch. Through technical advancement, which made it possible for people to house mechanics in an progressively smaller space, the necessary components of the clockworks were able to be brought into a manageable form. In this way, the first pocket watch was born, which at the time was still the size of an egg.

The computerized wrist watch from Japan

A totally new watch came onto the market in the 1970’s from Japan, which had built its own watch industry. The new watch from Japan was no more set on a mechanical basis, but on a computerized control. This wristwatch expanded its range of capability rapidly. The wrist watch no longer just showed the time. The small timepiece on the wrist now also knew the date, the day of the week and even knew whether a leap year was involved.

The wristwatch as jewelry

Nowadays, the wristwatch is much more than a watch. The wrist watch has turn into a fashion accessory. Wristwatches come in all colours and forms conceivable. One can also buy compatible watches from all fashion collection. The current watches are dominated by the correct fashion trends. Despite these different styles, there is something for every taste. The small watches, which need eyeglasses to tell the time, and the extravagant big watches, which make it difficult to walk upright. In any case, one thing is sure: science is still likely to make so much advance - that the wristwatch will be seen on the wrists of people for a long time, to answer the question as to what time it is.