Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally “until [they] got a few clients” or “until [they] get started.” Designing their own marketing materials when they launch their business, instead of having them professionally created, will make getting those initial clients […]
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one. The goal in business branding is to give consumers a visual image of your company. […]
I was on a flight from Los Angeles to Houston and the Chairman of Continental Airlines at the time, Frank Lorenzo, sat next to me.
We had a nice chat, and after the flight, shortly after he had scooted off, as I was making my way through the terminal, two flight attendants who served us, strode […]
Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
While out speaking on branding, the question that I hear most is “How do I know if my […]
So many people never think about the package when they develop a product. Packaging should be the first thought in product development — not the last. Without the package, you couldn’t even have a product to sell or ship. After all, the package transports the product from point A to point B, protects it […]
Package design is not decoration. Did you know that 80 percent of all purchasing
decisions are made in-store? As traditional media is being revolutionized right
before our eyes, your packaging will most likely be the first introduction a consumer
has to your product and we all know how important first impressions are. Your
package is […]
A rough guide to corporate identity
The tabloids report the millions spent by large corporate companies on their logos as a scandal… Those small swathes of colour adorning British Airways’ tail fin, ICI’s letterhead or Sainsbury’s checkout seem to come at a huge price.
So do these companies have too much money and not enough common sense? […]
I come across a fair number of clients who apologize for their companies… “We’re sorry that manufacturing label paste is not the most interesting thing in the world.” Or, “There’s nothing we can do to stand out… we’re in the business of finding cheaper ways to for demolition customers to dump trash. We don’t dump […]
A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees.
Step 1 - Choose a dull font such as helvetica
In the world of high […]
What is a Brand?
Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitors.
Creation of brand is not just creating a logo or byline statement or a symbol. It is the creation of experience, […]